Leads are one of the most important pieces to your outbound marketing puzzle. Without leads, it’s very hard for any B2B business to sell any of their products / services. However, generating leads can be difficult, time-consuming, and expensive. In this article, we're going to show you how to generate 10x more leads in 10 days or less using a simple but effective process. Let's get started!
The first step in 10x - ing your B2B leads is a demand generation audit. An audit in terms of demand generation and marketing is the process of identifying and verifying your current customer acquisition methods to segment your most performing channels. Auditing your current lead generation channels is extremely important, but often done sparsely or not done altogether.
Identify Your Top Channels
Identifying and understanding which channels are most performing for your business will allow you to double down on successful channels, or bring up underperforming mediums.
Your top B2B channels are not always easy to identify. You may have a few channels that are working well for you, but it's important to take the time to evaluate all of your marketing channels and identify the ones that are generating the most leads and customers.
One way to identify your top marketing channels is to look at your customer acquisition data. This data can show you which channels are generating the most leads and customers. You can also use this data to determine how much money you're spending on each channel and how many leads and customers each channel is generating.
The metrics to look at here in terms of performance can be: cost per lead (CPL) and cost per acquisition (CPA).
Cost per lead: Calculating cost per lead will allow you to identify the most cost effective medium you’re currently using.
Cost per acquistition: Calculating return on investment will allow you to identify which channels are making you the most amount of revenue when factoring in user acquisition costs.
Another method to identify your top marketing channels is to ask your customers how they found out about you. This, most traditional, tried and true method can help you determine which channels are getting the most exposure for your business.
This method is often under-looked for its lack of statistics, but can often highlight true customer acquisition mediums for your most loyal, and highest paying customers. This method is also very easy to implement. A quick email will do the trick.
Evaluate and prioritize your lead sources
According to MarketingSherpa, companies that doubled down on leads from their highest converting channels saw a 49% higher conversion rate than those that didn't prioritize their lead sources. This means that Doubling Down on your best performing channels could be your answer to 10x your B2B leads in a short time frame.
There are several other reasons why you should evaluate and prioritize your high performing lead sources. Firstly, the leads you’re generating from your identified top channels are more likely to result in a closed deal and higher revenue. Second, neglecting these leads can stunt business growth as they account for a disproportionate amount of revenue. Especially when our objective is to 10x leads in 10 days or less. Finally, prioritizing top performing lead sources may help you identify / expose potential areas of improvement and optimize your sales process to further enhance your best performing channels.
What channels work best for your industry and target market?
Your businesses must decide which channel to use in order to reach your target market. This decision can be difficult because there are many different options, and each has its own advantages and disadvantages. The two most important factors in choosing the right channel is understanding your industry, and understanding your ideal customer.
( check out our blog on profiles for an in-depth guide )
Moreover, metrics are key for understanding the best channels for your industry. What works for one business or organization in one industry might not work for another industry. It's important to have a firm understanding of the specific channels that will be most effective for you.
Different industries will have different metrics that matter most - for example, in the travel industry, website visits and bookings might be more important than social media followers, while in the healthcare industry, patient referrals might be more valuable than anything else.
Knowing your industry-specific metrics is essential to 10x your leads in a short time frame. You need to know where your target audience is spending their time and money, and what kind of messaging will resonate with them. Trying to market a product or service in an industry that you don't understand can be costly and ineffective. That being said, make sure you're focusing on the right channels by conducting some research.
Here are our top tips to 10x your B2B leads in 10 days or less:
1: Leverage omni-channel outreach to amplify your message
Omni-Channel Outreach is a marketing and outreach strategy that utilizes various digital or physical platforms, such as email, social media, online advertising, traditional media, newspapers, etc, to reach your target audience.
An Omni-Channel approach to your outreach efforts is important because adopting this strategy allows your business to reach out to customers where they are most likely to be found.
Furthermore, Omni-Channel Outreach can be used in conjunction with other marketing strategies. By doing so, customers are nurtured through all touch points of the customer's journey, including pre-purchase, purchase-consideration, purchase, and post-purchase.
The journey starts with identifying potential customers and ends with selling to, then retaining those customers for a long customer lifetime value. In order to create a successful omni-channel strategy, you need to know what channels your customers are using, what needs they are trying to meet, and what points in the journey you can most effectively reach your customers.
( check out our blog on omni-channel outreach for an in-depth guide )
2: Leverage cold email outreach to tailor your message
A Cold outreach email is a practice of contacting individuals or organizations who are not currently customers or clients of a company in order to promote a product or service via email.
Core Elements to include Effective cold outreach emails have these elements:
Introduction : Who are you, and why are you emailing the prospect?
Credibility statement: What makes you qualified to email the prospect? Who referred you? What makes the prospect qualified to be your ideal customer ?
Unique Selling Proposition (USP): how does the feature or benefit of your product or service differ from and better those of your competitors.
TOP TIP: How does your USP benefit the prospect you’re writing to? How can you alleviate pain for your prospects?
Testimonials: Social proof to show your credibility, and on a large scale create the bandwagon effect.
Next Steps / Call to Action: What action would you ideally want the prospect to take next? Is it to schedule a meeting with you? Buy a product? Subscribe to your newsletter?
( check out our blog on effective cold email outreach for an in-depth guide )
3: Reduce barriers to make contacting you easy.
Studies have shown that when a company makes it easy for customers to contact them, they are more likely to do so. What this means, is reducing the amount of clicks / steps a customer needs to take to reach you. This is especially true for complaints or problems that need to be addressed. By reducing the barriers to contacting you, you can increase the number of customer interactions you have and improve your customer service.
One way to reduce barriers is to make sure your contact information is easily accessible on your website and other marketing materials. This includes your phone number, email address, and mailing address. You should also make it easy for customers to find answers to common questions on your website. Another way to reduce barriers is by offering multiple ways for customers to contact you. This could include phone, email, chat, and social media channels.
It's also important to provide prompt responses to customer inquiries.
In conclusion, the way to 10x your B2B leads in a short time frame is to audit your existing sales channels to identify top performers. You should then prioritize and double down on the top performers by refining your industry-specific targeting strategies with research. Lastly, use omni-channel outreach, cold email outreach, and reducing barriers to contact you. Completing all the steps will give you the best chance to create an effortless 10x lead generation machine.
Helping companies 10x their B2B leads is something we specialize here at Dreamline Digital. We leverage profitable demand generation methods that resulted in over $20 million in 2021 alone. We believe they are one the most powerful and cost-effective ways to lead your future outbound sales and marketing campaigns.
If you’re interested in how we can help you with cold email outreach, please don’t hesitate to contact us via Email or Phone.
We’re looking forward to hearing from you.
Tel: +34 672-370-947